LOLA delivers organic tampons, pads and liners to your door as part of a customizable subscription service. You get to choose how many boxes you want, when you want them shipped and how often you want them shipped.
The packaging is discrete, the pricing is good, the product lives up to its marketing claims, and the experience opening the aesthetically pleasing box rivals what you get buying products from Apple or Warby Parker.
LOLA also provides you a feel-good factor when you purchase natural tampons and toxin-free feminine hygiene products. Since 2015, LOLA has donated over 100,000 feminine care products to low-income women and girls across the US.
5 out of 5 stars
Table of Contents
How LOLA Got Started
LOLA was founded by two entrepreneurial women, Alexandra Friedman and Jordana Kier, who identified a problem in feminine care and decided to solve it. The story of LOLA began when the two co-founders researched feminine hygiene products but couldn’t figure out what was inside them. They realized the problem of lack of transparency about what women were putting into their bodies existed and decided to create organic tampons with no toxic ingredients.
Did you know that some tampons are made with polyethylene? Alexandra and Jordana say they didn’t know what polyethylene was but for years they had been putting it in their bodies via brand name tampons. They knew an opportunity for greater transparency existed, and LOLA was born.
How LOLA Works
The step-by-step process of selecting feminine products from LOLA involves first selecting the organic cotton product that meets your needs.
You choose whether you want:
- Ultra-thin LOLA pads with wings
- Ultra-thin LOLA liners
- Non-applicator LOLA tampons
- Applicator LOLA tampons
Once you have selected your product, choose your assortment options that are customizable to meet your needs.
Next choose how many boxes you want so that you’re prepared for upcoming cycles.
And finally, select the frequency with which you would like to receive your LOLA tampons, pads and liners. For example, you could get two boxes shipped to you every other month.
LOLA gets extra brownie points for its no commitments policy; you can modify, skip or cancel your box anytime.
A soothing touch LOLA provides is the comforting text inside the box which says:
“This too shall pass”
As a company founded by women for women, these thoughtful features go a long way towards winning customer loyalty.
How Much Are Lola Tampons?
When you order your first boxes with LOLA, you enjoy discount pricing as follows:
|Ultra-thin Pads with Wings||12||$9||$8|
|Ultra Thin Liners||28||$9||$8|
LOLA is highly customer-focused, which is evident in many small ways. For example, if you want to skip a month for some reason, you won’t get charged. It’s not like a gym membership that obligates you to pay regardless of whether you use it. At LOLA, you pay only for the boxes you get. After your initial orders, prices increase for ongoing monthly subscriptions.
LOLA First Period Kit
A first period can come as a shock and preparing as much as possible can help to alleviate the surprise of a first menstrual cycle and period pain.
LOLA tries to ease the experience by preparing parents for their daughter’s first period with a First Period Kit, which is complete with necessary products and instructions.
In the First Period Kit, LOLA provides the following products:
- 6 day pads for medium to heavy days
- 6 night pads for overnight coverage
- 10 liners for light days or backup
- 10 light tampons for slim-fit protection
Each first period kits also comes with the following features:
- Instructional card for each product
- 1 canvas pouch when on the go
- 1 sheet of stickers which acts as a period tracker
- 1 keepsake box for storage at-home
- $5 LOLA credit for new subscription
LOLA worked with leading pediatrician, Dr. Lisa Stern, to create a free, downloadable e-book guide that covers what girls need to know about their first period. The information is clear, direct and comprehensive, and features common questions posed by girls and their parents.
What Are LOLA Hypoallergenic Tampons Made Of?
Lola Tampons are FDA approved, made from 100% organic cotton top sheet, 100% organic cotton core, plant-based waterproof backing, and non-toxic adhesives.
The cotton is sourced in Europe and expands sideways for absorption and comfort.
Sizes offered include:
- Light LOLA tampons
- Regular LOLA tampons
- Super LOLA tampons
They’re absorbent, breathable, adaptable and soft with leak protection. LOLA tampons are also hypoallergenic and dermatologist tested.
LOLA tampons do NOT contain synthetic fibers, fragrance or deodorant, chlorine bleach, latex, parabens, or formaldehyde.
The plastic applicator is BPA free and the product is 100% biodegradable.
How LOLA Gives Back
An admirable feature of the LOLA business model is that for every purchase, LOLA donates menstrual products to partners. Since 2015, LOLA has donated over 100,000 tampons to low-income women and girls in over 100 shelters in 60 US cities.
LOLA partners with Support The Girls, Distributing Dignity, and Simply The Basics to distribute tampons to women and girls. Their philosophy is captured in the Twitter campaign, #TamponsAreNotALuxury, which is designed to spread the message that tampons should be available to every woman and girl who needs them, not just those who can afford them.
The LOLA Story: Meet The Co-Founders
Alexandra Friedman is a Dartmouth College graduate who went on to earn a Master’s in Business Administration from the Wharton School of the University of Pennsylvania. Thereafter, she worked at the Boston Consulting Group for a couple of years before joining Flurry Analytics, which was acquired by Yahoo in 2015. In 2014, LOLA was born and in under 3 years garnered so much traction that a host of investors jumped on board to fund the seed and Series A rounds of LOLA to the tune of $11.2M.
Jordana Kier is also a Dartmouth College graduate who earned her Master’s in Business Administration from the Columbia Business School. She has been a Manager of Artistic Planning at the New York City Opera and has brand name companies like Quidsi and Rent The Runway on her resume.
Among the seed investors in LOLA is Neil Blumenthal, co-founder and CEO of Warby Parker. Warby Parker provides eyewear users with a sublime purchasing experience that rivals the experience Apple users enjoy when opening the packaging of an iPhone or iPad. LOLA follows in the footsteps of Warby Parker with a world class packaging experience that makes receiving your organic tampons ‘in-a-box’ delightful.
Other LOLA investors include Dave Gilboa, Warby Parker co-founder, and Jeffrey Raider. Jeffrey Raider was co-founder and co-CEO of Warby Parker and subsequently co-founder and co-CEO of billion dollar men’s shaving company, Harry’s.
- Nathaniel Ru
- Lerer Hippeau Ventures
- Lena Dunham
- Joshua Kushner
- Jonathan Neman
- Expansion Venture Capital
- Brand Foundry Ventures
- Box Group
- BBG Ventures
- Andy Dunn
- Allison Williams
Listen to more from Alexandra Friedman and Jordana Kier on the Radiate podcast with Betty Liu.
And how transparency will disrupt the $15 billion feminine care industry with 33 Voices: